Templates and branding
A signature you can be proud of
Design the signature in the block editor from one of six templates, apply your logo, colors and fonts, and send the same polished layout from every mailbox.
For marketing, creative and digital agencies
Email signature management for marketing agencies
An agency sells taste and craft, and a messy email signature undermines both. Soniako is email signature management software that keeps every employee’s signature on brand and up to date, and gives your account managers, strategists and new-business team a measurable banner channel in every email they send.
Pre-filled demo console · Hosted in the EU · No credit card
Works with
Microsoft 365 Google Workspace
Why agencies have the messiest email signatures
Creative teams care about brand, but nobody owns the signature, and the people who send the most client emails are the busiest.
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Creatives “improve” the signature
Designers and strategists tweak fonts, colors and layout for themselves. Within a year, no two agency signatures look alike, which contradicts the consistency pitch you make to clients.
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Account managers write to clients all day
The people who write the most client emails have the least time to maintain a signature. Details drift, links go stale and the same title gets written three different ways.
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Constant change in the team
Contracts start and end, teams are reshuffled around pitches, and freelancers and new hires come and go. Someone has to keep signatures and titles aligned.
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The best work isn’t in the email
A case study, an award or a new service goes up on your site and your social channels. The thousands of emails your teams send every week never point to it.
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No idea what signature links actually do
If a signature contains a link, you don’t know whether anyone clicks it. For a marketing agency, running an unmeasured channel is uncomfortable.
Why the email signature matters for a marketing agency
Your agency is its own best portfolio. Every email is a small sample of your standards.
Prospects and clients judge an agency on details. An email from your team with a polished, on-brand signature is a free demonstration of how exacting you are about presentation. A mismatched signature says the opposite.
It’s also a channel you already own, and agencies are better placed than most to use it. A scheduled banner can promote a case study, an award or a new offer to every client, prospect and partner your teams write to, and you can measure the result like any other campaign.
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Brand credibility
An on-brand signature proves the agency practices the consistency it recommends.
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Professional communication
A clear name, role and contact method for every account manager, strategist and creative.
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New clients
A case-study or service banner puts your best work in front of people who already know you.
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Measurable marketing
Impressions, clicks and click-through rate per campaign, like the rest of your channel mix.
How Soniako works for an agency
A well-designed signature, managed centrally, with a banner you schedule like a campaign.
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- Directory sync
No more retyping titles and numbers
Name, job title, team and contact details come from the Microsoft 365 or Google Workspace directory, and the signature follows when a record changes.
- Teams
Different teams, different messages
Split people into teams (account management, creative, strategy, new business) and give each a fitting signature or banner.
- Banners and scheduling
Promote case studies and services
Schedule a clickable banner for a case study, an award, an event or a booking link, and target it by team or by person (Pro).
- Statistics
Report on this channel like any other
Impressions, clicks and click-through rate per campaign, with a day-by-day history, to judge each banner on its numbers.
- Automatic rebuilds
An update in a single edit
A new logo, a new tagline or a new address is a single edit; every signature rebuilds and is redeployed.
Soniako works with Microsoft 365 and Google Workspace. See the pricing page, or find out how to measure the ROI of your email signature.
Directory sync, teams, targeting, analytics and deployment tracking are part of the Pro and Enterprise plans.
Email signature use cases for marketing agencies
Four ways agencies get more out of the signature.
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Show your craft in every email
Make the signature a small piece of agency design: a polished layout, a synced profile photo, social links and a vCard, identical for everyone at the agency.
In practice
From the intern to the managing director, every email carries the same on-brand signature.
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Promote case studies, awards and new services
Use the banner slot as a rotating showcase. Schedule it for the period that matters and replace it with the next piece of work when it ends.
In practice
A banner for a new case study runs for a month on the account management and new business teams.
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Run campaigns specific to each team
Target banners by team: the new business team invites prospects to a call while account managers promote an event to existing clients.
In practice
New business shows “Book a call”, while client services shows an invitation to the agency’s annual event.
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Measure what the signature channel delivers
Review impressions, clicks and click-through rate for each campaign, and compare which pieces of work catch the attention of people who already receive your emails.
In practice
The agency compares clicks on its last two case-study banners to decide which story to feature next.
From a designed signature to every mailbox
The first setup needs an administrator, once. After that, marketing keeps the keys.
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Create your agency template
Start from a layout in the block editor, apply your brand and add the fields that fill in from the directory.
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Connect your organization
Link Microsoft 365 or Google Workspace. Users, groups and profile photos sync on their own.
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Assign signatures to teams and people
Give account management, creative and new business the signature and banner that suit them.
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Keep everything in sync
Edit once, rebuild for everyone, and check from the rollout view who is up to date.
A marketing agency with 40 employees
An illustrative scenario: a 40-person digital and creative agency with account management, creative, strategy and new-business teams, on Google Workspace.
Before Soniako
- Everyone has made small changes to the signature: the layouts differ.
- Several mailboxes still show the logo from before the rebrand.
- Awards and new case studies appear on the website but not in the emails clients receive.
- New hires and freelancers start with the default signature or copy someone else’s.
- If someone clicks a link in a signature, the agency has no way of knowing.
With Soniako
- One on-brand template, deployed to every mailbox.
- The rebrand is a single edit, redeployed to everyone.
- A scheduled banner puts the latest case study in front of clients and prospects.
- People arrive through directory sync, and rollout tracking shows who is pending.
- Every campaign reports impressions, clicks and click-through rate.
Illustrative scenario, not a customer case study or a statistic. An agency of this size falls under the Pro plan (up to 200 people).
The Soniako features agencies use most
Four capabilities that matter for an agency’s brand and pipeline.
- Design
Block editor, templates and brand guidelines
Start from one of six layouts and apply your colors, logo and fonts, with a synced profile photo.
- Campaigns
Scheduled banners, targeted by team
Run different banners for different teams between chosen dates, with unlimited simultaneous campaigns on Pro.
- Measurement
Impressions, clicks and click-through rate
Judge each banner on its numbers, with a day-by-day history for every campaign.
- Sync
Directory sync and automatic updates
Titles and contact details come from the directory, and every edit rebuilds for everyone.
Ready to take back control of your agency’s email signatures?
Open the demo console to see a signature and a banner campaign built, or request a demo and we’ll walk through your teams.
Free up to 5 people. No credit card.
Email signatures for marketing agencies: your questions
What is email signature management for a marketing agency?
It’s the management of every employee’s signature from a single place so that they all match your brand, with a banner slot you can schedule and measure. For an agency, the signature becomes part of the marketing mix instead of a forgotten detail.
How do I keep every employee’s email signature on brand?
Design a template, connect Microsoft 365 or Google Workspace, and assign it to your teams. Soniako fills in each person’s details from the directory and deploys the signature: nobody edits their own.
Can we promote case studies and awards in email signatures?
Yes. Schedule a clickable banner between two dates, link it to the case study or award page, and target it by team or by person. You then see the campaign’s impressions, clicks and click-through rate.
Can different teams show different banners?
Yes. Targeting by team and by person is part of the Pro plan, and you can run several campaigns at once, for example a new-business banner alongside an event invitation for client services.
Can we measure how signature banners perform?
Yes. For each campaign you see impressions, clicks and click-through rate, with a day-by-day history, and each click can be traced back to the person behind it.
Does Soniako work with Gmail and Outlook?
Yes. On Google Workspace, Soniako writes the signature directly into Gmail after a single authorization from an administrator. On Microsoft 365, a Soniako add-in is deployed once from the admin center and delivers the signature in Outlook.
How much does it cost for a small agency?
A free plan covers up to 5 people. The Pro plan is billed per person per month up to 200 people, with annual billing available. The pricing page shows current prices.
Explore other industries
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BPO and call centers
Thousands of seats, client programs and constant hiring: a signature that keeps up.
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Real estate
Agents, offices and listings: consistent signatures and a banner for every property launch.
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IT services
Support, engineers and pre-sales on one consistent signature, synced from your directory.
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Consulting
Partners, practices and offices on one signature, with room for your latest ideas.
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Automotive
New, used and after-sales on one signature, with a banner for every test drive, trade-in and service offer.
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Guides worth reading next
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Marketing
The email signature banner: the marketing channel you already own
Why the email signature banner is an underused marketing channel, how to schedule, target and measure it, and how to make it perform without annoying anyone.
4 min read
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Marketing
15 campaign ideas for your email signature banner
Webinars, hiring, customer reviews, product launches, seasonal offers… 15 concrete email signature banner campaign ideas, grouped by goal.
3 min read
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Marketing
Measuring email signature ROI: impressions, clicks, click rate and conversions
Which metrics to track to measure an email signature and its banners, how to use UTM parameters, and how to calculate a return on investment you can defend.
3 min read